This summer, R2 in Marseille, the wonderful rooftop bar over the Terraces of the Port, hosted the launch of the new PUMA PERFORMANCE technical line.
Influencers from all over the world were in attendance as well as Formula 1 champion Lewis Hamilton, the brand’s muse, making it an unforgettable moment for PUMA. Sporting challenges were set up in order to test the new products in real situations, particularly the MANTRA trainers.
More than 80 influencers took turns on these different challenges on the rooftop. Known in Marseille for its electro nights attracting the biggest names on the international scene, the Marseille rooftop bar also provides an original space for events and can host over 1,000 people.