In the setting of Dernier Étage, with its incredible 360° views overlooking the French capital, Moêt Hennessy Diageo launched its new brand of whisky in France. A key event to present the Haig Club Clubman, with a sophisticated style and diverging from the traditional market norms.

A new range using an internationally renowned icon, David Beckham, who embodies the brand’s values as it targets trendy young people, moving away from the conventions of its domain.

A whisky that claims to be more innovative, more refreshing but, above all, more seductive…