After the 40th anniversary celebrations in New York last season, Escada held a series of mini shows in Paris and a remarkable parade.
For the presentation of its Autumn | Winter 2019 collection, the brand chose to honour Hedy Lamarr’s performance in a place with academic roots. The creator would have been fascinated not only by the beauty but also by the ingenuity of the Austrian actress Lemarr was the beauty and the brain personified.
Indeed, it was at 3 Mazarine that we were able to admire the star’s bling-bling come to life on the screens and through Niall Sloan’s third collection; a visible and tactile tribute that celebrates the star’s dedication to innovation.
The general public admired its glamour but also the brilliant spirit behind the technology still used today for WiFi, Bluetooth and GPS.